9 Actionable Steps to Improve Your Google Rankings

Publishing fresh blog content consistently can boost your site’s authority in your niche. An active blog with new posts keeps your audience engaged and encourages return visits. Blogging also opens the door to targeting new keywords, which improves your search engine rankings, attracts more organic traffic, and builds a strong online presence.

Showcase Social Proof

Continual Penguin updates have considerably changed the SEO industry and today, engaging in outdated tactics can leave websites penalized and even delisted from Google’s index. The algorithms sole focus on backlinks now ensures SEO Anomaly SEO managers and webmasters build and attract high-quality backlinks that are seen as a strong “vote of confidence” between websites. The search engine frequently updates its algorithms to enhance user experience, provide accurate results, and thwart black-hat SEO practices.

📝 Step 1: Pick the Right Content

This approach enhances user experience and minimizes the risk of duplicate content penalties. For example, a blog post titled “Top 5 Avocado Dishes in California” can drive local traffic and engage customers looking for specific information. Moreover, relevant content improves user satisfaction, leading to a higher likelihood of return visits. Improving performance for mobile optimization can include compressing images and enabling lazy loading.

• If you specify any of these types in your content, Google Images results will show this right on your image previews.
• Focusing on your Business, we can start to maximize the SEO of your business page.
• If you’re still stuck, check out my complete tutorial on how to increase website speed.
• Google’s algorithm is far too sophisticated to provide you credit for duplicate content pages.
• These free SEO tricks and tips are all great, but it is important to note that they won’t result in instant views and conversions.

You can further optimize your efforts by reaching out to reputable publications and submitting your infographic. Some publications may be more enthusiastic about publishing infographics than guest posts since they too understand the value of visual content. If they are, determine the Domain Authority of the site using the Domain Authority Checker from Small SEO Tools.

Encourage customers to share content and create strategies that span social media platforms to boost traffic. The goal is to ensure enough high-quality traffic to maintain authority without users bouncing. In the past, search engines used terms (keywords) to determine whether a site was relevant to what people typed into Google, also called a search query.

We are not going to insult your intelligence by stating the obvious fact that long-form content ranks better than, say, a typical 500-word post. As we have already mentioned, producing fresh, updated, and relevant content can drive people to your website and give them a reason to stay on your pages for a while. It’s an outstanding tool for lead generation and helps you engage with visitors to your website.