Google SEO: Best Practices to Help with Search Ranking

Then search for a keyword that you want to check where you rank for. So, while location, time, language, and device type may directly impact the search results the average Google user sees, the results can also be impacted by their search history. As you can see, Semrush indicates that the intent behind this keyword is informational.

These are specific keyword phrases that have lower competition but higher conversion potential. By incorporating them into your content strategy, you can increase your chances of appearing in relevant search results. Creating high-quality, engaging content is crucial for ranking higher on Google’s search results page. It helps improve the visibility and credibility of your site, ultimately driving more traffic and potential customers to your business. Use tools like Google Keyword Planner or SEMrush to find frequently searched keywords that can improve your site’s rank.

“Understanding the intent of the keywords you want to rank for by looking at what’s currently winning in SERPs,” shares Workshop Digital’s Aimee Sanford. “One tool that we have started to use recently for this is Surfer SEO. You input the search term and it analyses the top results for that search term for more than 50 SEO factors and gives you the results in actionable steps. Using it is assimple as entering your keywords to learn where they rank.

The searcher using these keywords may be in the early stages of buying and exploring “how-to” articles to solve a problem. So the first step to ranking well on Google is to determine which keyword(s) you want a page to rank for. Stay ahead of the competition with our content creation strategies for small businesses.

• But wedged in the middle of those two results is the PAA section.
• In general, if your site isn’t mobile-friendly, it will lower your Google ranking.
• It’s like Grammarly but with more insights regarding optimization and article structure.
• That means providing the search engine with as much context as possible.

Actionable Steps to Improve Your Google Rankings

Even a prominent search bar could work wonders in improving site usability. SEO Anomaly To get an even better idea of what needs improving, you can use usability testing tools like Optimizely and Five Second Test. It decreased the bounce rate by 35% and increased time on site by 95%. The website also saw a 25X increase in the number of keywords for which it ranked on Google. If they have a hard time finding even just one button, they may quickly get frustrated and eventually leave without finding the information they needed. In the case of SwingbySwing, making improvements to on-site user experience resulted in several improvements.

Thismeans that pages that are optimized for mobile devices will be indexed andprioritized over pages that are not optimized for mobile devices. Similar to distance, proximity impacts how close your business appears to the searcher. Be sure to have a consistent NAP across all platforms to avoid discrepancies.

Mastering Featured Snippets: Proven Tactics to Dominate Google’s Search Rankings

And, to make your content easier to digest, it’s key that you add visual elements like infographics and videos, which brings us to our next SEO strategy. One way to make sure that your content matches search intent is to look at the content that ranks on the first page. If not, see it as an opportunity to repurpose some of your older content so that it’s more in line with what your target audience is currently searching for online.

Add Pictures

Manipulating Penguin through executing unethical tactics could result in a huge loss of website traffic. Various tools can help businesses track GMB rankings, identify trends, and understand their local search visibility. These tools can help businesses track their rankings over time and gain insights into their performance.