Media Buyer Job Description Including Examples Hiring Guide

Media buyers source and acquire advertising space for print, radio, television, billboard, and online campaigns. They conduct market research, source appealing media space and slots, negotiate with advertising sales agents and ensure that the advertising medium and placement reaches the desired target audience effectively. They work closely with the marketing ecosystem to accelerate business growth by deploying social campaigns. The Media Buyer role differs from the Social Media Manager role, as media buyers purchase advertising space or time across various media platforms. A Media Buyer is responsible for purchasing advertising space or time across various media platforms, such as television, radio, print, and digital (Although this article is focused on digital-only platforms). Media buyers must deeply understand different media channels, audiences, and advertising capabilities.

Critical Skills in Media Buyer Training

• The keys are melding rock solid data-driven confidence and decision making with the creative spark of curiosity that challenges assumptions.
• You should also have excellent communication, negotiation, and critical thinking skills.
• These professionals typically have a deep understanding of market trends, media pricing, and audience behavior, along with superior negotiation skills.
• Strong conceptual skills in matching audiences, channels and creative approaches is vital.
• Your Company Name is hiring an experienced media buyer to take our advertising to new heights.
• You should be familiar with media buying, planning, and research and have an interest in following media trends.

Identify and evaluate potential advertising options across search, social, display, print, TV, radio etc. that align with campaign goals. According to a 2022 report by Zippia, media buyers make the most in Vermont, Massachusetts, New Jersey, Washington, and Mississippi. They will be able to learn all they need to know about the media buyer duties and responsibilities to decide if that’s the job they want to do. According to Glassdoor, the annual total pay for a media buyer in the United States is $77,601, with an average salary of $58,222. It is also the responsibility of the media buyer to coordinate with advert sales representatives to facilitate the scheduling and placement of advertisements in a wide range of print, online or broadcast mediums.

Duties & Responsibilities

We have included media buyer job description templates that you can modify and use. Depending on the company’s KPIs and reporting requirements, this role might involve an additional data scientist or analytics expert to help understand the data. Consult media and marketing trade group research profiling career advancement for digital media buyer training . Look for data on salaries, transitions to leadership spots, fastest growing specialisms, Full stack developer skills longevity and more.

• In more recent months, the role of Creative Strategy has also become more important when strategizing a successful paid media campaign.
• A media buyer should have excellent negotiation skills, strong organizational abilities, and be a strategic thinker.
• Media Buyers typically possess a bachelor’s degree in marketing, advertising, business, or a related field.
• According to Glassdoor, the annual total pay for a media buyer in the United States is $77,601, with an average salary of $58,222.
• From managing budgets to architecting targeted campaigns with specific KPIs in mind, understanding numbers is crucial as a digital media buyer..
• Due to the average demographic on Snapchat, they market their ad product as a great way to connect with young customers.

Assistant Media Buyer

Some companies may prefer Media Buyers with a master’s degree in marketing or business administration, particularly for more senior roles. Their main task is to negotiate, purchase and monitor advertising space and airtime on behalf of clients. As media landscape continues to evolve, the need for professionals who can skillfully negotiate, purchase and monitor advertising space on behalf of their clients grows significantly. When looking at a brand’s paid digital channels, Google ads have always had a giant slice of the pie with massive advertising inventory.

Research media buyer duties and responsibilities

A media buyer’s average salary can range drastically based on the industry you are working in if you are working for an agency or are being hired by internal teams. Alternatively, if you are looking for free or low-cost online media buying education, here is a list of options that will get you on your way to being hired by an agency or brand. Successful media buyers at corporations like Coca-Cola, Nestle, and PepsiCo possess these abilities and use them on a regular basis to make business-growth-promoting choices. However, with bonuses and commission, this salary can rise considerably, reaching $100,000 or more for those with extensive experience and a history of successful campaigns. Media buyers who work for big advertising agencies or in major cities typically earn more money than those who work for smaller businesses or in less urban areas. The keys are melding rock solid data-driven confidence and decision making with the creative spark of curiosity that challenges assumptions.

Where to Find Media Buyer Jobs

You get hit with an ad for the shoes you discussed with your friend earlier that week. This article is a complete guide to the state of social media buyers, including salary guidelines and how you can hire your own media buying weapon or get hired by your dream company as a buyer. Some media buyers work for advertising agencies or media planning companies, where they acquire experience working with a range of clients and media platforms. For example, media buyers at Ogilvy create and carry out media campaigns for customers like IBM and American Express. As media buyers acquire knowledge, they may transition into roles that require more expertise, such as programmatic media buying or social media buying. For instance, PepsiCo’s media buyers may focus on programmatic media purchasing to more effectively target particular demographics.

Read Industry Career Profiles and Projections

From filling urgent job openings to developing long-term hiring strategies, Media Buyer job our team is here to help. Review our staffing solutions, browse our award-winning Staffing Corner blog, or call today. Today, we’ve given you an insider’s view of what it truly means to be a media buyer. They may also be required to provide post-buy analysis and make recommendations for future purchases. If you want to take a shortcut, here is a full job description you can copy for your job post.

fs-toc-omitEntry-level jobs in marketing or advertising

Furthermore, a good Media Buyer is always updated with the latest media trends and adapts their strategies accordingly. Good communication and interpersonal skills are also essential for building relationships with media sales companies. However, this salary can vary greatly depending on their level of experience, the location in which they work, and the company they are employed by. Therefore, additional courses or certifications in digital marketing or related areas can greatly benefit aspiring Media Buyers.

Our competency-based model gives you an innovative learning experience you won’t find anywhere else—and our MBA grads tell us they loved accelerating their program to see a faster ROI. They oversee data management, ad layout and design services https://wizardsdev.com/en/vacancy/senior-product-manager-ai-product/ and prepare advertising material for publication or broadcast.